If the key driver of reboots is nostalgia — then the key driver of nostalgia is loneliness.
Next, participants took Batcho's Nostalgia Inventory, a psychological test developed by Krystine Batcho in 1995 to quantify how deeply people feel nostalgia at a given time.
If the key driver of reboots is nostalgia — then the key driver of nostalgia is loneliness.
American health insurer Cigna has conducted a large loneliness survey since 2018, with over ten thousand respondents in the sample annually.
In 2020, 61% of those surveyed were lonely, up 7 percentage points since the survey was first conducted in 2018.
Persons:
Harry Potter, Krystine Batcho, lonelier, Cigna, reboots, Indiana Jones, Heather Jones, Walt Hickey, Zelda, backlist, SpongeBob, Percy Jackson, Workman
Organizations:
Walt Disney Company, Warner Bros, Sony, Fox, Southampton University, UCLA, Research Center, Pew Research, Gallup, Netflix, Recreation
Locations:
Wonderland, Orlando, England, Hogwarts, Kingdom, America, Hollywood